Finally, Helix Sleep also used surveys to find the right price point for the new product, which ensured excellent sales after launch.They learned that people buy an average of 2.17 pillows per order, a data point that allowed the Operations team to create a demand forecast for their manufacturer.No more body impressions or sagging SEE THE MATTRESS ». The team also found out that 40% of consumers usually buy pillows when they purchase a mattress, one of various findings that gave them a good sense of the market segments they could target. The HELIX PLUS uses 3.75 and 4.0 PCF (pounds per cubic foot), which is the highest class density materials to make sure your mattress has the right durability.“Through Audience,” Jerry says, “we’ve been able to cut our product development cycle in half.” The use of successive surveys allowed the startup to move fast.“We ended up getting great press from it,” Anna says. One key survey discovery was that consumers were very interested in a cooling cover for their pillow and were willing to pay extra for it.But consumer feedback led them to create a pancake-type pillow which the user can adjust by inserting or removing two additional support layers. Everyone at Helix Sleep initially thought they would launch three pillows of varying thickness.Roughly 41.2% of visitors fall in that age range, as 26.9% of visitors are ages 25-34, and 14.3% are 18-24, according to web measurement firm SimilarWeb’s global desktop data between November 2017-January 2018. Millennials-consumers roughly ages 20-37 or born 1981-1997, according to Pew Research Center-represent a “large group” of Helix Sleep’s customer base, Tishman says. This offers a soft supporting for the individual sleeping. All mattresses and sofas are manufactured in the US, and the company ships product to the United States and Canada. This extra height and mattress layer go a long way towards better sleep and less pain. Unlike our other mattresses, the HELIX PLUS is 12 instead of 10. The company is headquartered in New York City. The HELIX PLUS mattress is designed using an additional support layer to provide extra support. What you need to know about this sort of mattresses is that they are designed with an additional layer of soft material that is stuffed or stitched within. Helix Sleep is a privately held, U.S.-based, e-commerce brand platform, operating a portfolio of home goods brands. “The millennial consumer is health conscious, and they understand that health is important and you need a good night’s sleep to be healthy.” Pillow-top mattresses usually drop under different groups such as latex, hybrid, and coil. “That messaging our company has-to provide a better night’s sleep with a personalized product-resonates with ,” Tishman says. Helix sells mattresses that are customized to each consumer based on a sleep quiz it asks shoppers to complete. The quiz asks questions such as a consumer’s height, weight, and sleep preferences-for example, if he likes to sleep on his back, side or stomach, if he typically gets cold or hot in the night, if he tosses and turns during the night, if he prefers a soft or firm mattress, plus opinions about his current mattress. Online mattress retailer Helix Sleep’s value proposition hits on several trends that resonate with a millennial audience: health and personalization, says co-founder Adam Tishman. Rapid eCommerce Growth, Inventory Not RequiredĬhoosing the Right Marketplace Development PlatformĬreate, Launch and Run Your Commerce Marketplace B2B Weekly Infographic: Payment ProcessingĪccelerating B2B Ecommerce in Manufacturing
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